Let's face it, you don't have time to sift through a short-list of agencies or talent hoping you choose the right one for your project. That's why we created Area of Expertise.
Only we can curate and provide you with the perfect talent for your project from both a skills and category expertise perspective.
Jim, our Chief Curation Officer, has years of experience as an ECD building teams and scoping projects at multiple agencies. He utilizes this unique ability to lead the selection of the the highly-skilled talent for every project.
Everyone chosen has an active role on your project. So there are no layers between you and the people actually doing the work. Saving you time and headaches, and maximizing value for you.
Members of your team have experience and passion for your category, knowledge of relevant news, trends & marketing, and an understanding of the nuances of your business.
The diverse roster at Area of Expertise started with the heavily vetted connections of the founder.
Today, roster talent can nominate colleagues who they believe will be a good fit with the Area of Expertise community and its values.
After every project, talent is peer reviewed on things like optimism, timeliness, collaboration and excellence.
As a full-service talent brokerage, we have very little overhead and everyone predominantly works remotely. This enables Area of Expertise to build you an amazing team and do things with your budget that a traditional agency can't.
We work with clients and budgets of all sizes so we offer a portfolio of engagement packages that can solve pretty much any challenge.
A single-day immersive workshop to get some quick answers.
2-week engagement to address a single area of focus.
3-week development of creative concepts for specific media channel. Plus option for production oversight.
3 cycles of social content creation, production, listening and analysis.
8-week engagement with multiple strategic & creative sprints to craft production-ready deliverables. Plus option for production oversight.
Let’s chat about your specific needs and tailor a package that meets your goals and budget.
Let's say you have a project, or a need, or a challenge that's keeping you up at night. Here's what it looks like to work with us.
We ask some questions to get a sense of your project’s needs, budget and talent required. And if you have a brief or an RFP to share, even better.
We quickly scope the project and select an engagement package that best fits your needs.
With agreement on scope, we select the bespoke team of experts for your project.
We provide you with a final budget, timeline, deliverables, and a profile sheet introducing you to your team, their skills and their category experience.
Once approved, a formal contract is created and signed so we can begin work.
We follow this up with a video-conference meet & greet with your curated team.
Everyone on your team has the freedom to work remotely and is provided the opportunity to rapid ideate and collaborate through Slack, Zoom and Google Slides.
The CCO and COO provide project oversight and remain your key point of contact throughout.
At agreed upon milestones, the team shares their work in a Jam Session with you, builds on the work with you, and then preps for the next milestone or delivery of final product.
Creative Director on the "Don't Go There. Live There." campaign which earned a Global Gold Effie for re-defining AirBNB’s network of hosts, homes and experiences.
AOE: Tech, Beverage, Sports
Brand Lead on Cannes Lion winning “Web of Fries” campaign: Taco Bell’s most successful product launch in history.
AOE: Restaurant, Retail, Auto
Strategic Lead on Toyota.com’s three-month intensive optimization program resulting in +20% lead generation and +42% engagement .
AOE: Auto, Travel, Utilities