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AOE
  • Home
  • What We Do
  • How We Do It
  • Who We Are
  • Say Hello
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Doing things different for a better result.

Let's face it, you don't have time to sift through a short-list of agencies or talent hoping you choose the right one for your project. That's why we created Area of Expertise. 


Only we can curate and provide you with the perfect talent for your project from both a skills and category expertise perspective.

An expert team built for you and your project.

most awarded ad agency talent handpicked to be on your custom marketing team

Handpicked

Jim, our Chief Curation Officer, has years of experience as an ECD building teams and scoping projects at multiple agencies. He utilizes this unique ability to lead the selection of the the highly-skilled talent for every project. 

save money on advertising with a hyper-agile custom built team of expert marketing consultants

Right Sized

Everyone chosen has an active role on your project. So there are no layers between you and the people actually doing the work. Saving you time and headaches, and maximizing value for you.

Best freelance advertising and marketing experts with the experience you can trust

Perfectly Matched

Members of your team have experience and passion for your category, knowledge of relevant news, trends & marketing, and an understanding of the nuances of your business.

Talent Vetting

Personal Connections

The diverse roster at Area of Expertise started with the heavily vetted connections of the founder.

Invite Only

Today, roster talent can nominate colleagues who they believe will be a good fit with the Area of Expertise community and its values.

Peer Reviews

After every project, talent is peer reviewed on things like optimism, timeliness, collaboration and excellence.

It's time to Moneyball your marketing.

As a full-service talent brokerage, we have very little overhead and everyone predominantly works remotely. This enables Area of Expertise to build you an amazing team and do things with your budget that a traditional agency can't.

We work with clients and budgets of all sizes so we offer a portfolio of engagement packages that can solve pretty much any challenge.

Essentials Workshop

Solution Accelerator

Solution Accelerator

A single-day immersive workshop to get some quick answers. 


Perfect for:

  • Guided Brainstorm
  • Social Audit
  • Brief Development

Solution Accelerator

Solution Accelerator

Solution Accelerator

2-week engagement to address a single area of focus.


Perfect for: 

  • Campaign Big Idea
  • Brand Positioning
  • Design Refresh

Content Sprint

Solution Accelerator

Social Hackathon

3-week development of creative concepts for specific media channel. Plus option for production oversight.


Perfect for: 

  • Campaign Extensions
  • Video Content
  • Brand Imagery

Social Hackathon

Social Hackathon

Social Hackathon

3 cycles of social content creation, production, listening and analysis.


Perfect for: 

  • A/B Testing
  • Social Cadence Optimization
  • Audience Targeting

Campaign Royale

Social Hackathon

Campaign Royale

8-week engagement with multiple strategic & creative sprints to craft production-ready deliverables. Plus option for production oversight.


Perfect for:

  • 360 Integrated Campaign
  • New Website
  • New Brand Identity

Custom Fit

Social Hackathon

Campaign Royale

Let’s chat about your specific needs and tailor a package that meets your goals and budget.



Our Process

Let's say you have a project, or a need, or a challenge that's keeping you up at night. Here's what it looks like to work with us.

1. Q&A

We ask some questions to get a sense of your project’s needs, budget and talent required. And if you have a brief or an RFP to share, even better.

2. Ballpark

We quickly scope the project and select an engagement package that best fits your needs.

3. Curation

With agreement on scope, we select the bespoke team of experts for your project.

4. Proposal

We provide you with a final budget, timeline, deliverables, and a profile sheet introducing you to your team, their skills and their category experience. 

5. Contract

Once approved, a formal contract is created and signed so we can begin work.

6. Introduction

We follow this up with a video-conference meet & greet with your curated team.

7. Work

Everyone on your team has the freedom to work remotely and is provided the opportunity to rapid ideate and collaborate through Slack, Zoom and Google Slides.

8. Oversight

The CCO and COO provide project oversight and remain your key point of contact throughout.

9. Jam Sessions

At agreed upon milestones, the team shares their work in a Jam Session with you, builds on the work with you, and then preps for the next milestone or delivery of final product.

Meet some of our talent.

best travel ad agency

John F.

Kristie W.

Kristie W.

Creative Director on the "Don't Go There. Live There." campaign which earned a Global Gold Effie for re-defining AirBNB’s network of hosts, homes and experiences.


AOE: Tech, Beverage, Sports

best QSR ad agency

Kristie W.

Kristie W.

Kristie W.

Brand Lead on Cannes Lion winning “Web of Fries” campaign: Taco Bell’s most successful product launch in history.


AOE: Restaurant, Retail, Auto 

best car ad agency

Rick S.

Kristie W.

Rick S.

Strategic Lead on Toyota.com’s three-month intensive optimization program resulting in +20% lead generation and +42% engagement .


AOE: Auto, Travel, Utilities 

Our goal is to offer an alternative to the ad campaign agency. With a 150+ on our roster we're more than ready to be your next marketing consultant and provide everything a brand needs, including brand digital marketing services. 

Let us build you a team with the category expertise that matters most to you.

Get Started
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