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AOE
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  • How We Do It
  • Who We Are
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A specialized team with a very particular set of skills.

The world has changed. So much so that there are now freelancers around the country with incredible skills and category expertise to match.


So why send a generalist in to do a specialist's job? At Area of Expertise, we build teams with the skills and category expertise that matters most to you. 

Ready, willing and extremely able.

Creative Development

Creative Development

Creative Development

Strategic Planning

Creative Development

Creative Development

Content Production

Creative Development

Research & Focus Groups

Research & Focus Groups

Celebrity & Influencer Selection

Research & Focus Groups

Social Engagement

Celebrity & Influencer Selection

Celebrity & Influencer Selection

Celebrity & Influencer Selection

Celebrity & Influencer Selection

Celebrity & Influencer Selection

Experiential & Events

Experiential & Events

Experiential & Events

Marketing Plans

Experiential & Events

Experiential & Events

POS & Retail Presence

Experiential & Events

POS & Retail Presence

Product Development

Media Planning & Buying

POS & Retail Presence

Media Planning & Buying

Media Planning & Buying

Media Planning & Buying

Package Design

Media Planning & Buying

Media Planning & Buying

Areas of Expertise

AOE Auto

AOE Beverage

AOE Beauty

automobile car truck advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in cars, e-vehicles, trucks, RV's, motorcycles, scooters, ATV's, replacement parts and rental vehicles.

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AOE Beauty

AOE Beverage

AOE Beauty

beauty advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in cosmetics, perfume, haircare, skincare, bodycare, nailcare, natural, blue and men's personal care.

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AOE Beverage

AOE Beverage

AOE Beverage

beverage beer soda alcohol advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in water, soda, energy, sports, juice, milk, non-dairy milk, coffee, tea, beer, liquor and wine.

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AOE B2B

AOE Cannabis

AOE Beverage

btb b2b business advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in finance, cloud computing, data security, digital marketing, HR, project management, CRM and analytics.

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AOE Cannabis

AOE Cannabis

AOE Cannabis

Cannabis CBD advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in medicinal, edible, beverage, e-com, packaging, retail, wellness, beauty, fashion and sport.

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AOE CPG

AOE Cannabis

AOE Cannabis

CPG consumer packaged goods advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in baby, batteries, paper products, cleaning supplies, personal care, plastic containers and household goods.

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AOE Entertainment

AOE Entertainment

AOE Entertainment

Entertainment film tv movie advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in movies, tv shows, radio shows, music, news, magazines, newspapers, books, theater, opera, dance and art.

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AOE Fashion

AOE Entertainment

AOE Entertainment

Fashion designer advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in fast fashion, discount, department store, designer, luxury, sustainability, street and athleisure.

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AOE Financial

AOE Entertainment

AOE Financial

Financial banking credit advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in banking, credit unions, credit cards, mortgages, loans, payment services, investing and money management.

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AOE Fitness

AOE Fitness

AOE Financial

Fitness sporting goods advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in apparel, shoes, sporting goods, nutrition, health clubs, fitness studios, training and physical therapy.

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AOE Food

AOE Fitness

AOE Gaming

Food home cooking grocery advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in cereals, snacks, dry mix, ready-to-serve, frozen, canned, fruits, vegetables, dairy, organic, plant-based, meat, sauces, spices, desserts and supermarkets.

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AOE Gaming

AOE Fitness

AOE Gaming

Gaming e-sports advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in action/adventure, RPG, simulation, strategy, party, trivia, console, mobile, multi-player and e-sports.

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AOE Health

AOE Insurance

AOE Health

Health healthcare hospital advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in healthcare, hospitals, medical groups, clinics, rehabilitation centers, and medical equipment.

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AOE Home

AOE Insurance

AOE Health

Home appliance furniture advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in furniture, accessories, soft furnishings, storage, appliances, lighting, cookware, and gardening equipment.

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AOE Insurance

AOE Insurance

AOE Insurance

Insurance advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in home, renters, auto, motorcycle, boat, life, health, dental, vision, long-term disability, supplemental, liability and pet.

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AOE Nonprofit

AOE Nonprofit

AOE Insurance

Nonprofit advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in social advocacy, charitable, social welfare, foundations, trade, societies, co-ops, veterans and religious.

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AOE Pet

AOE Nonprofit

AOE Pharma

Pet dog cat advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in dogs, cats, adoption, fostering, food, supplies, apparel, toys, vets, medicine, training, grooming, daycare and stores.

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AOE Pharma

AOE Nonprofit

AOE Pharma

Pharmaceutical pharma advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in fibromyalgia, pain, diabetes, stroke, heart health, RA, psoriasis, bipolar, depression, ED and smoking cessation.

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AOE Politics

AOE Restaurant

AOE Restaurant

Political advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in local & national campaigns and grassroots to global activism.

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AOE Restaurant

AOE Restaurant

AOE Restaurant

Restaurant QSR advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in quick serve, fast casual, casual dining, family dining, fine dining, bars, nightclubs, pop-ups and delivery.

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AOE Retail

AOE Restaurant

AOE Service

Retail e-commerce advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in convenience, specialty, department, general, big box, discount, hardware e-commerce, subscription and DTC.

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AOE Service

AOE Start-Up

AOE Service

service SAAS advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in car repair, home maintenance, education, taxes, legal, spas, salons, reservations, reviews, errands and home delivery.

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AOE Sports

AOE Start-Up

AOE Start-Up

Sports NFL MLS NHL NBA NASCAR advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in football, baseball, basketball, soccer, MMA, hockey, tennis, golf, boxing, motorsports, action sports, wrestling, cycling, marathon and the Olympics.

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AOE Start-Up

AOE Start-Up

AOE Start-Up

Start-Up advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in AI, e-com, ed-tech, fin-tech, blockchain, IoT, software, transport, travel, fashion, food, beverage and personal products.

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AOE Tech

AOE Transportation

AOE Telecom

Tech electronics advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in consumer electronics, software, cloud services, consulting, data security and social platforms.

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AOE Telecom

AOE Transportation

AOE Telecom

Telecom wireless advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in telephone, television, satellite, mobile networks and internet providers.

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AOE Transportation

AOE Transportation

AOE Transportation

Airline airtravel rideshare advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in airlines, trains, public transit, shipping, delivery, logistics, electric mobility, vehicle sharing and ride hailing.

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AOE Travel

AOE Fill in the Blank

AOE Transportation

Travel hotel airbnb advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in hotels, motels, resorts, home sharing, attractions, casinos, cruises, national parks, tourism, vacation planning, tours and luggage.

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AOE Utilities

AOE Fill in the Blank

AOE Fill in the Blank

Public utilities advertising strategic marketing branding social content tv ad campaign

Marketing experts with expertise in water, waste management, electricity, solar, wind, natural gas, sustainability and conservation.

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AOE Fill in the Blank

AOE Fill in the Blank

AOE Fill in the Blank

best advertising strategic marketing branding social content tv ad campaign

Not seeing a category that fits your brand? Don't worry, our deep roster is sure to have some freelance experts with the experience that matters most to you. 

Let's Chat

Let us build you a team with the category expertise that matters most to you.

Get Started
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