We curate freelance dream teams for modern marketers.™

Welcome to the world's first full-service marketing collective.

We curate freelance dream teams for modern marketers.™

Welcome to the world's first full-service marketing collective.

Let our roster's experience be your secret weapon.

Area of Expertise is a full-service advertising and marketing collective with some of the best, brightest, most experienced freelancers in the industry. We build bespoke, agile teams for each project providing a wide range of skills plus expertise in almost any business category or vertical you can think of.

Your curated team can do all that a traditional agency can do while working remotely and directly with you. Our unique model is more efficient and creates access to better talent to deliver the insightful, inspired solutions your challenge deserves.

Handpicked teams built by seasoned pros.

Jim DiPiazza

Dena Gonzalez

Award-winning creative with 25 years of ad agency experience. More than a decade building and leading teams as an Executive Creative Director for clients of all sizes, including VW, Sprint, McDonald's, Kaiser and Uber.

Dena Gonzalez

16 years leading creative and production operations, project management, and business planning, focused on developing highly efficient delivery solutions for award-winning ad agencies and content studios.

We minimize risk and maximize value.

Curated Teams

Industry vets Jim DiPiazza and Dena Gonzalez utilize decades of experience to curate each bespoke team from our roster. Our members average 15+ years of experience, spanning agencies and in-house brands.

Project Oversight

Each project has a single-point of contact plus end-to-end project management to keep things running smoothly.

Modern Pricing

No full-time staff or expensive offices means your pre-negotiated flat fee is put toward the top-tier talent doing the work. Everyone chosen for your team has an active role on your project – with no bait-and-switch, and no over-allocating resources to other clients.