Marketing Experts. Category Expertise.

We curate freelance dream teams for modern marketers.

Marketing Experts. Category Expertise.

We curate freelance dream teams for modern marketers.

Let our roster's experience be your unfair advantage.

Area of Expertise is a full-service marketing collective with some of the best, brightest, most experienced people in the industry. Offering a wide range of skills – plus expertise in almost any business category or vertical you can think of.

Our unique model allows your curated team to work remotely and directly with you. It's more efficient, creates access to better talent and avoids the bloat of antiquated structures.

Plus your team can do all that a traditional agency can do – just better, faster, more effectively and with less stress for you.

Whether you're a small or large brand, production company or even an ad agency, let us build you a team of marketing experts with the experience that matters most to you. And deliver the insightful, inspired solutions your challenge deserves.

Marketing problem giving you the night sweats? Sign up for a complimentary Brand Therapy Session.

900+ brands. One roster with unbeatable experience.

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Handpicked teams built by seasoned pros.

Jim DiPiazza

Dena Gonzalez

11 years building teams for clients of all sizes, including VW, Sprint, McDonald's, Kaiser and Uber.

Dena Gonzalez

9 years leading ad agency creative operations, project management and business planning.

An expert team for you and your project.

Handpicked

Jim, our Chief Curation Officer, has years of experience as an ECD building teams and scoping projects at multiple agencies. He utilizes this unique ability to lead the selection of the highly-skilled talent for every project.

Right Sized

Everyone chosen has an active role on your project. So there are no layers between you and the people actually doing the work. Saving you time and headaches, and maximizing value for you.

Perfectly Matched

Members of your team have experience and passion for your category, knowledge of relevant news, trends & marketing, and an understanding of the nuances of your business.

Up for the challenge.

Establish a Brand Purpose

Craft a Campaign

Establish a Brand Purpose

Gain Consumer Insights

Establish a Brand Purpose

Gain Consumer Insights

Launch a Product

Produce Memorable Content

Gain Consumer Insights

Produce Memorable Content

Build a Social Calendar

Produce Memorable Content

Reach a New Audience

Partner with an Influencer

Create AR/IRL Experience

Partner with an Influencer

Create AR/IRL Experience

Partner with an Influencer

Stand Out at Retail

Build an Investor Deck

Partner with an Influencer

Build an Investor Deck

Develop a Product Line

Build an Investor Deck

Making headlines.

marketing experts from Area of Expertise know how to work effectively in remote teams

Thank you to Campaign US for touting the explosion of remote work and how Area of Expertise will play a critical role in solving client challenges and enabling talent to live their best life.

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remote work from a custom marketing team is better than the best ad agency in America

Excited that Little Black Book gave Area of Expertise a platform to share our unique process for building teams of exceptional talent.

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5 things to look for in your next partner.

1. Is your team selected by experts?

2. Does the team understand your category and business?

3. Will you be important to them?

4. Can they move as fast as you do?

5. Is the talent great at what they do?

With Area of Expertise, the answer is always yes, yes, yes, yes and yes.

Let us build you a team with the experience that matters most to you.

Get Started