We curate freelance dream teams for modern marketers.TM

Welcome to the world’s first full-service marketing collective.

Area of Expertise is a full-service collective with an invite-only roster of 275+ highly experienced freelancers – many of whom have worked at, or even helped build, some of the most famous brands and award-winning agencies.

From our exclusive roster, agency vets Jim DiPiazza and Dena Gonzalez curate agile project teams capable of delivering all the services of a traditional agency. This innovative model can efficiently provide you with the proven skills, category expertise, and inspired solutions for any brand challenge you can think of.

Meet a few of our exceptional roster members.

Michele | Art Director

3x Cannes Lion Winner

Steve | Strategy Director

2x Effie Winner

Brooke | Brand Director

2x Cannes Lion Winner

Sid | Writer

4+ years as Group Creative Director for agencies

Shani | Project Director

Leader in Agency Process

Greg | Digital Innovation Director

Extensive experience in web3 strategies

Karen | Research Director

8x ARF David Ogilvy Award Winner

Phil | Writer

14+ years as Creative Director for agencies

Aimee | Executive Producer

20+ years integrated agency and brand-side experience

Kyle | Experience Director

2x Startup Launches

Dionne | Brand Director

GSP Employee of the Year

Juan | Art Director

Cannes Lion Winner

Kim | Writer

Effie, Clio, and Pencil Award Winner

Daniel | Experiential Creative Director

Co-creator of 20K+ attendee music festival

Jessica | Strategy Director

Effie and D&D Award Winner

Michael | Executive Producer

Academy Award Winner

Lisa | Media Director

25+ years experience in media strategy, planning, and buying

Greg | Writer

20+ years as Creative Director for agencies

Our core services set you up for success.

PLAN
THE WORK

WORK
THE PLAN

Our seasoned pros meet with you to clearly define the problem, and then articulate it in a detailed proposal that you can use to seek budget approval, kickoff the project, or pitch new business.
Learn more

From our invite-only roster of highly experienced talent we’ll curate a team, freelance placement, or fractional CMO to efficiently deliver the unique solutions your project deserves.
Learn more

PLAN
THE WORK

Our seasoned pros meet with you to clearly define the problem, and then articulate it in a detailed proposal that you can use to seek budget approval, kickoff the project, or pitch new business.
Learn more

WORK
THE PLAN

From our invite-only roster of highly experienced talent we’ll curate a team, freelance placement, or fractional CMO to efficiently deliver the unique solutions your project deserves.
Learn more

An invite-only roster of unbeatable talent.

275

Over 275 world-class strategists, brand & media leads, art directors, writers, producers, and more.

15

Specializing in Senior and Director-level talent with an average of 15 years in the industry.

900

Prior agency and in-house experience on over 900 brands across 29 categories.

194

Awarded 194 Cannes Lions, 6 Emmys, 48 Effies, and 1 Guinness Book of World Record.

275

Over 275 world-class strategists, brand & media leads, art directors, writers, producers, and more.

15

Specializing in Senior and Director-level talent with an average of 15 years in the industry.

900

Prior agency and in-house experience on over 900 brands across 29 categories.

194

Awarded 194 Cannes Lions, 6 Emmys, 48 Effies, and 1 Guinness Book of World Record.

“AOE always seems to have just the right freelancers, no matter how nuanced the need.”

Frank Catapano, CEO, Reach Agency

Industry people say the nicest things.

“AOE has provided me killer teams that quickly nailed the brief with multiple, smart creative solutions.” Jim McDonald, CMO, Chief Outsiders
“AOE always seems to have just the right freelancers, no matter how nuanced the need.” Frank Catapano, CEO, Reach Agency
“AOE is a respectful place where smart, experienced people are encouraged to do their best work.” Mark Tomblin, Brand Strategist
“When we needed a spring promotion for our artisanal mezcal, Area of Expertise made it happen.” Chris Hampson, Co-Founder, Xicaru Mezcal
“AOE built me a team with the exact experience needed for our complex project.” Eli Pakier, CMO, Wealthspring Capital
“When looking for freelance talent, Area of Expertise is our best-in-class solution.” Kate Wolff, Founder & CEO, Lupine Creative
“AOE allows top talent to do what they do best, and they manage the rest.” Micki Boas, Marketing Consultant & Author
“The seasoned team from Area of Expertise made getting my brand off the ground so much easier.” Bhavana Smith, Founder, Until There Are Nine
“It was dreamy working on an AOE freelance project, they really have their act together.” Roz Romney, Creative Director
“I always look forward to working with the AOE folks. Top top notch.” Ted Huffman, Digital Media Director
“AOE’s ability to curate SWAT teams fast-tracks success for their clients.” Kristie Weston, Brand Lead & Executive Coach

We’re the perfect partner for clients who appreciate:

✔ a high-value solution for a high-priority challenge

✔ proven talent with relevant experience on your project

✔ agility, efficiency, and excellence from your team

✔ knowledgeable agency insiders curating your talent

✔ exceptional project management

✔ simple, flat fee pricing

A few of the recent projects keeping us busy.

We refined the creative messaging for a new femcare brand. Creative Development
We positioned a new, premium rum with a compelling brand story and visual identity. Brand Story
We developed the brand positioning and identity for an industrial cybersecurity brand. Brand Positioning
We created the concept for a video game publisher’s brand mnemonic. Brand Identity
We curated a freelance design bench for an upscale experiential agency. Brand Story
We conceived the campaign big idea for a home services provider. Creative Development
We developed the brand purpose for a global shipping technology company. Brand Strategy
We curated an executive coach and content strategist for an industry tech conference. Talent Placement
We crafted the winning creative pitch for a regional internet service provider. Creative Development
We increased brand awareness for a concierge COVID testing startup. SEM & Digital Campaign
We updated the sales story and materials for an investment advisory firm. Sales Collateral
We curated a brand director to help an independent ad agency craft a new client retainer. Talent Placement

Let our roster’s experience be your secret weapon.

Get Started