We help modern marketers get things done.

Let’s face it, you don’t have time to sift through countless agencies or digital platforms with questionable talent. That’s why we created Area of Expertise. Founded on the premise that experience is a superpower, we built an invite-only roster with over 350 senior- and director-level freelancers.
Utilizing decades of agency experience, Jim DiPiazza and Dena Gonzalez will define the problem with you and then handpick the talent with the skills and category expertise that matters most to you. Our curated approach efficiently provides modern marketers high-quality solutions to their high-priority challenges.

First, we’ll help you plan the work.

Seasoned agency vets, Jim and Dena, will chat through your specific needs with you.

If your challenge is complex, we can help by crafting a detailed plan with the roles, activities, deliverables, and flat fee to achieve your goals. Use this Project Blueprint™ to seek budget approval, build a proposal for a new client, or kickoff your project with a curated team from Area of Expertise.

Then, we’ll curate the right service to work the plan.

Bespoke Project Teams$
Pre-Built Project Teams$
Freelance Placements$
Fractional CMOs$
BESPOKE PROJECT TEAMS
A comprehensive team, with each member hand-selected for skill and relevant experience, to take on a complex, high-priority challenge.
Includes:
✔ Project Blueprint

We gather project inputs from you to create a full scope of goals, activities, deliverables, timing and fee.

✔ Team Curation
We curate each member of the team, share their profile with you, and handle all individual negotiations.
✔ Contracting
Contracting and billing is centrally managed through Area of Expertise.
✔ Collaboration
You collaborate directly with your bespoke team in online work sessions throughout the engagement.
✔ Management
Every engagement includes a project manager to keep everything on track.

Typical engagements range from $25K - $150K

PRE-BUILT PROJECT TEAMS
A team with a history of working together, plus the skills and experience to take on a complex, high-priority challenge.
Includes:
✔ Project Blueprint

We gather project inputs from you to create a full scope of goals, activities, deliverables, timing and fee.

✔ Team Curation
We curate the pre-built team, share their profile with you, and handle all negotiations.
✔ Contracting
Contracting and billing is centrally managed through Area of Expertise.
✔ Collaboration
You collaborate directly with your curated team in online work sessions throughout the engagement.
✔ Management
Every engagement includes a project manager to keep everything on track.

Typical engagements range from $25K - $150K

FREELANCE PLACEMENTS
Our Agency Expansion Pack™ provides agencies, brands, and production companies the expert freelance support to handle overflow projects or fill open roles.
How it works:
✔ Role Alignment
We work with you to define the exact role and skills needed for your short-term staffing.
✔ Freelancer Curation
From our roster, we handpick 1-3 experts per role to keep the review process efficient for you.
✔ Candidate Profiles
We share a profile one-sheet for each candidate that includes their skills, category & brand experience, contact info, and standard freelance rate.
✔ Placement
You contact your preferred candidate(s) directly to align on all booking details and contract them through your payroll.

Placement fees start at $500, not including direct cost of talent

FRACTIONAL CMOs
Get part-time support from an experienced marketer who has been inside, guiding a brand and its leadership to success.
Includes:
✔ Curation
We select the fCMO who has the relevant category experience and track record of problem solving for your potential challenge.
✔ Introduction
We share their profile one-sheet that includes their work history and then set up a Meet & Greet to discuss your challenge further.
✔ Contracting
Contracting and billing is centrally managed through Area of Expertise.
✔ Brand Immersion
Immersed in your brand alongside your team, your fCMO will develop the insights that lead to a clear plan forward.
✔ Month-to-Month
Your fCMO will spearhead your marketing strategy and ensure alignment to your overall business KPIs.

Typical engagements start at $12K per month

“Jim and Dena are intuitive agency vets who easily grasp project specs from the get-go.”

Kate Wolff, Founder/CEO, Lupine Creative

Then we curate the right service for your challenge.

BESPOKE PROJECT TEAMS
A comprehensive team, with each member hand-selected for skill and relevant experience, to take on a complex, high-priority challenge.
Includes:
✔ Project Blueprint

We gather project inputs from you to create a full scope of goals, activities, deliverables, timing and fee.

✔ Team Curation
We curate each member of the team, share their profile with you, and handle all individual negotiations.
✔ Contracting
Contracting and billing is centrally managed through Area of Expertise.
✔ Collaboration
You collaborate directly with your bespoke team in online work sessions throughout the engagement.
✔ Management
Every engagement includes a project manager to keep everything on track.

Typical engagements range from $25K – $150K

PRE-BUILT PROJECT TEAMS
A team with a history of working together, plus the skills and experience to take on a complex, high-priority challenge.
Includes:
✔ Project Blueprint

We gather project inputs from you to create a full scope of goals, activities, deliverables, timing and fee.

✔ Team Curation

We curate the pre-built team, share their profile with you, and handle all negotiations.

✔ Contracting

Contracting and billing is centrally managed through Area of Expertise.

✔ Collaboration

You collaborate directly with your curated team in online work sessions throughout the engagement.

✔ Management

Every engagement includes a project manager to keep everything on track.

Typical engagements range from $25K – $150K

FREELANCE PLACEMENTS
Our Agency Expansion Pack™ provides agencies, brands, and production companies the expert freelance support to handle overflow projects or fill open roles.
How it works:
✔ Role Alignment
We work with you to define the exact role and skills needed for your short-term staffing.
✔ Freelancer Curation
From our roster, we handpick 1-3 experts per role to keep the review process efficient for you.
✔ Candidate Profiles
We share a profile one-sheet for each candidate that includes their skills, category & brand experience, contact info, and standard freelance rate.
✔ Placement
You contact your preferred candidate(s) directly to align on all booking details and contract them through your payroll.

Placement fees start at $500, not including direct cost of talent

FRACTIONAL CMOs
Get part-time support from an experienced marketer who has been inside, guiding a brand and its leadership to success.
Includes:
✔ Curation

We select the fCMO who has the relevant category experience and track record of problem solving for your potential challenge.

✔ Introduction

We share their profile one-sheet that includes their work history and then set up a Meet & Greet to discuss your challenge further.

✔ Contracting

Contracting and billing is centrally managed through Area of Expertise.

✔ Brand Immersion
Immersed in your brand alongside your team, your fCMO will develop the insights that lead to a clear plan forward.
✔ Month-to-Month

Your fCMO will spearhead your marketing strategy and ensure alignment to your overall business KPIs.

Typical engagements start at $12K per month

Big agency capabilities. Freelance efficiency.

Develop a Brand Positioning

Create an Integrated Campaign

Design a Brand Identity

Compose a Go-to-Market Plan

Partner with an Influencer

Optimize Digital Presence

Reach a New Audience

Produce Engaging Content

Draft a Social Strategy

Launch a Brand or Product

Plan & Buy Media

Refine a Pitch Treatment

Build an XR/IRL Experience

Stand Out at Retail

Gain Consumer Insights

Craft Multicultural Content

Design New Packaging

Write a Brand Story or Manifesto

Let our roster’s experience be your secret weapon.

Get Started