This is us.
Belief
Experience is a superpower.
Vision
A world made better by harnessing the power of people’s unique strengths and experiences.
Mission
Use innovation and efficiency to create amazing opportunities for brands and talent.
Our Inspiration
All the innovative ideas we couldn’t get through the legacy systems or antiquated management of previous agencies: that's Area of Expertise. We knew small teams move faster. Talented people don’t need to be micromanaged. Category experience matters. People can be productive from wherever they want. Holding companies drive up costs. And less overhead brings more value.
Our Idea
Area of Expertise is a full-service talent brokerage with some of the best, brightest, most accomplished people in the advertising industry. Offering a wide range of skills – plus expertise in almost any business category or vertical you can think of. Your curated freelance team works remotely on your project because it’s more efficient, creates access to better talent and our technology is a wonderful enabler. Plus they can do all that an agency can do – just better, faster, more effectively and with less stress for everyone.
Our Team
Jim DiPiazza, Founder & Chief Curation Officer
Jim has been around the country at small agencies and big agencies. He’s worked on luxury brands, irreverent youth brands and almost everything in between.
During his career he's helped pitch and win Xbox, Uber, Kia, VW and numerous others. He created the Bacardi & Cola campaign, launched the Beetle on the Super Bowl, rebranded a nutrition company and led the effort behind getting the Verizon Guy to switch to Sprint.
Throughout that time, as ECD, he remade the creative departments at Swirl, Campbell-Ewald/LA and multi-cultural agency Walton-Isaacson. He also helped build the teams that worked on the Sprint and VW business, both at Deutsch.
Dena Gonzalez, Chief Operations Officer
Dena brings 16 years of integrated production and project management experience. Most recently, as Partner/Head of Business Planning & Delivery at Omelet, Dena oversaw all internal business & project planning, forecasting and analysis, ensuring strength of organizational models and profitability across all aspects of service delivery.
Throughout her career she’s overseen cross-platform campaigns and content for Microsoft, AT&T, Walmart, HBO, Sony, Disney, Nickelodeon and Whole Foods Market. She also won an Emmy for her work on the ESPN branded content series Off Mikes.