When you hire a creative agency, what are you paying for? Creative thinking, right? Think again. Creative expertise is what you should be paying for. Strategic creative solutions shouldn’t be free, or even devalued – and they so often are, when clients only want to...
If 10,000 hours of practice at something makes you an expert, I might be an expert on timesheets. OK, probably an exaggeration, but I’ve spent far more time in my career than I’d like to admit: thinking about timesheets, debating their value, reviewing and approving...
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