Feb 24, 2023 | Leadership
A well-crafted job posting will attract the right talent to your company. If you’re a smaller company, your open job postings are often the first piece of marketing that gets seen – so you’ll want to ensure it doesn’t inadvertently turn away great candidates....
Dec 15, 2020 | Expertise, Teamwork
Marketing can make or break your business. A good marketing strategy can get your products or services in front of the people ready to buy now, no questions asked. Poor marketing, though, can mean you go days and weeks without a sale, no matter how amazing your...
Oct 16, 2020 | Collaboration, Leadership
“We better not tell Wieden” are not words you really want to hear – or say – when you’re working at an ad agency where the name on the door is Wieden & Kennedy. But oddly and randomly, I was reminded of those words as I was binge-watching my latest new...
Oct 15, 2020 | Collaboration, Teamwork
The best lesson I learned about collaboration didn’t come from a classroom. My first “real job” after earning my undergraduate was with the university from which I had just graduated; in our small town within rural western North Carolina, the only regular career...
Sep 15, 2020 | Uncategorized
Many people dream of starting their own small business, but bad marketing can quickly destroy a new business. Marketing may seem as easy as buying a few ads, but if you aren’t reaching the right people, you are only wasting money. To learn more, check out these...
